Ewin Woodward Development offers a comprehensive e-Marketing service. A major part of our work ethic is that we don't hide behind techno-babble and niche jargon, which can be frustrating and difficult to follow clearly without a good knowledge of the industry. The following are some of the areas of e-Marketing which we are able to manage for clients:
Current culture demands that any business worth its salt should have some sort of online presence, regardless of whether the business is e-commerce based or not. There is also no getting away from the fact that a website is one of the best ways to reach an optimum number of potential customers.
Putting an e-Marketing strategy into place can be expensive, time consuming and stressful as business owners often find themselves having hire several different companies to cover web design, web build, SEO and PR. The disadvantage can be that often these bodies don't always work in tandem, creating conflicts between each area of your e-Marketing. Not only can this affect the efficiency of your strategy, it can also cost additional time and money in duplicated hours and clashes.
Here at EWD we don't believe in trying to clap with many different hands all at once. Your strategy will be managed by one person, who will care for each area of your e-Marketing and ensure that it runs in harmony with everything else. Our websites are built with the following in place:
We will consult with you throughout the process to ensure that you are completely satisfied with the finished product. We are also able to provide portal access if required so that you can update parts of the website yourself.
Good customer service and brand image dictate that website content remains up-to-date and accurate. An effective SEO strategy demands that content remains fresh and active. Depending on your business, ongoing management may be something as simple as updating a calendar to more time consuming activities such as adding new pages and updating a News Feed.
While this is something you may have time to keep track of and manage yourself, we offer website management for those who would rather, or need, to delegate. Working within an agreed time frame per month, we will ensure that your website content remains fresh, well optimised for search, healthy and attractive. Expansions or new additions to the website can also be implemented.
We are also able provide user support and assess visitor interaction with the site to ensure that the user experience is useful and enjoyable. Using web analytics, we will monitor user development and implement necessary adaptations to increase the likelihood of a visitor becoming a buyer.
Search Engine Optimisation (SEO)
A lot of your website's value is based on whether potential users can find it through search. Although we build good search foundations into new websites, good SEO is an ongoing process. We can provide search engine optimisation as an incorporated or stand-alone service to website's built in house and third party websites.
The process begins with an audit of your current SEO (if applicable) and in-depth key phrase research. Your website will be connected to web analytics and data will be monitored regularly. Our service includes both internal and external SEO and you will be provided with monthly progress reports which are clear and easy to understand.
Social Media Management
The online experience is becoming more social with each passing year. Companies are expected to communicate with their customers, potential customers and followers on this level. A social platform is a great vehicle for spreading the word about your business, product or service as the rippling effect of sharing can mean that your message spreads exponentially.
Our social media service includes advice on which platforms will work best for your business, how to optimise your profile for maximum reception and advice on the sort of material you should be broadcasting. We will post regularly on your behalf, monitor activity and performance and assess the success of your campaigns.
Releasing regular information is a great way to stay in the consciousness of past, current and potential customers as well as spreading the word about new products, services and prices. Drafting and re-writing engaging copy is a skilled process and can be a time consuming one so many businesses prefer to outsource this.
We are able to write copy for press releases, in-house blogs and News Feeds, 3rd party websites and publications. Our service also covers newsletters and mailshots as required.
We can offer independent evaluations, reports and consultations concerning your existing e-marketing strategy. The service can cover website, search engine optimisation and / or social media platforms. Each evaluation is designed to provide an unbiased assessment of how effective your current e-Marketing strategy is and highlight possible areas for expansion and improvement.
Any ongoing e-Marketing service is supplemented with comprehensive monthly reports and optional quarterly meetings. To find out more about engaging Ewin Woodward Development e-Marketing please contact us.
"Since Liz has taken over our SEO and social media we have seen significant improvements in the quantity and quality of leads coming in to the business. Liz has worked extremely hard and this is evident in the results achieved. We look forward to continuing to work closely with Liz in the future." -Head of Marketing, Earthmill