Xercise4less is a highly successful budget gym chain with a network of over 50 large scale gymnasiums around the UK.
It was formed in 2011, by Jon Wright, who opened the first 2 Xercise4less gyms in Castleford and Wakefield. Neil Ewin joined soon after as a temporary board member to help accelerate the company’s growth.
During his tenure, Neil:
EwinWoodward also assisted with digital marketing activities until Xercise4less was of sufficient scale to expand their marketing team.
It was formed in 2011, by Jon Wright, who opened the first 2 Xercise4less gyms in Castleford and Wakefield. Neil Ewin joined soon after as a temporary board member to help accelerate the company’s growth.
During his tenure, Neil:
- Distilled the Xercise4less business model into a formal business plan that could be presented to banks and business financiers.
- Initiated the rebranding process which led to the current highly recognizable branding
- Participated in selection of suitable financiers to help accelerate the business growth
EwinWoodward also assisted with digital marketing activities until Xercise4less was of sufficient scale to expand their marketing team.